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That said, if you’re tight on cash, there are plenty of DIY website platforms out there.

Your site should be attractive, easy to navigate, and ideally include helpful information for your customers, such as hours, location, contact info, and pricing.

So, it’s smart to consider starting small, and perhaps focusing on one product line in the beginning.

The rules differ for expenses before that date or if your costs exceed ,000.

Expenses that are not deducted can be amortized over a 180-month period, which begins when you open your business.

Start by getting a sense of what hashtags are popular within your niche and creating a content strategy, as well as following other local businesses and encouraging your customers to tag your salon when they visit.

Some shops sell a lot of product, but Alleman says you shouldn’t look at it as a big revenue source.

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