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This means it can be a money making venue, as well as make your other marketing efforts look better by delivering more conversions.CRO can be a technical field and is best left to experts unless you've got experience and know what you're doing.
It's easy to include other features like loyalty programs and event calendars. Disclaimer: Do NOT sell any SEO services unless you've personally ranked multiple websites before and you know what you're talking about.
If you haven't seen Kiss Metric's infographic on site speed it's well worth a look. They'll do the optimizations completely behind the scenes – you just need to sell it.
The lowdown on site speed is that it can make a big difference on conversion rates. If you want to take website optimization a level further, there are white labeled services for website maintenance, many of which include site speed.
Imagine you're doing a great job with SEO and PPC - traffic is flowing - but it isn't converting in to leads.
Fortunately this can be addressed with conversion rate optimization (CRO).